Priporočeno branje
Borges, Bernie. Marketing 2.0 : bridging the gap between seller and buyer through social media marketing. Tucson, AZ : Wheatmark, 2009. ISBN 978-1-60494-288-0.
Kotler, Philip. Marketing management. Upper Saddle River (New Jersey), 2009. ISBN 0-13-135797-2
Chaffey, Dave. Internet marketing : strategy, implementation and practice. Harlow (England), 2009. ISBN 978-0-273-71740-9
Powell, Helen. The advertising handbook. London, New York : Routledge, 2009. ISBN 978-0-415-42312-0
Word of mouth marketing: how smart companies get people talking. New York : Kaplan Pub, 2009. ISBN 978-1-427-79861-9
Malhotra, Naresh K. Marketing research. Upper Saddle River (N.J.) Patentice Hall, 2010. ISBN 978-0-13-609423-4
Kotler, Philip. Marketing management. Upper Saddle River (New Jersey), 2009. ISBN 0-13-135797-2
Chaffey, Dave. Internet marketing : strategy, implementation and practice. Harlow (England), 2009. ISBN 978-0-273-71740-9
Powell, Helen. The advertising handbook. London, New York : Routledge, 2009. ISBN 978-0-415-42312-0
Word of mouth marketing: how smart companies get people talking. New York : Kaplan Pub, 2009. ISBN 978-1-427-79861-9
Malhotra, Naresh K. Marketing research. Upper Saddle River (N.J.) Patentice Hall, 2010. ISBN 978-0-13-609423-4